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Millennial who? Marketers move on to Generation Z

In the past few years, many businesses have focused their marketing efforts on reaching the millennial generation. Today, the youngest millennials are finally entering the workforce making way for the next generation of influencers, Generation Z (Gen Z). According to Forbes, Generation Z is typically defined as those born between the years of 1996 and […]


4 Mobile Marketing Tips to Attract Holiday Shoppers in 2017

For the first time ever, researchers at Adobe predict that more than half of holiday website visits this season will come from mobile phones and tablets, surpassing desktop computers. Consumers today expect to find answers to their questions at a moment’s notice. They’re using their smartphones to search for things like gift ideas, holiday deals, […]


Pandora vs. FM Radio: For Advertising, There’s a Clear Winner

For years, AM/FM radio advertising was the only option for businesses that wanted to market themselves over the air. With the advent of digital media and streaming sites like Pandora, reaching your prospects over the airwaves isn’t as straightforward as it once was. This has led many business owners to question which method of advertising […]


5 Business Management Tools That Boost Productivity

Owning a small business can be one of the most difficult and time-consuming careers to have. You’re the manager, the accountant, the maintenance man, the HR rep, and the face of the company. With so much going on, how can you make time to work on the business while you are being pulled in so […]


How to Get More Beauty and Personal Care Customers

We’ve said it before — the beauty and personal care industry is booming. Millennials’ love of digital media and their strong desire to look their best in their selfies combine to make the beauty and personal care industry stronger than ever. The personal care industry has been growing steadily, according to research from The NPD […]